Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.


Wednesday, March 25, 2009

stamp of approval


I'll admit it: I am a makeup klutz. Even after years of testing products, I'm still pretty lame when it comes to doing my own makeup. My typical makeup routine consists of concealer, eyeliner, bronzer and a quick coat of lip gloss--what I always thought was an easier option than trying to accurately apply lipstick to my somewhat small lips. Until now. This week I met the Lipstamp ($24.95), created by Alcone Company. It is what it sounds like: a stamp that applies lipstick for you. Just choose the lip size/shape you desire: small, large, flavor full, plump, peaks pointy, sexy slim slender, pouty or bow dacious. While I wouldn't mind being pouty or bow dacious, I decided to err on the conservative side and chose small! Peel the foam lip shape off its card and stick it on your Lipstamp, then apply your favorite lipstick to the lip shape. (Make sure you use enough lipstick to make your mark!) Hold the Lipstamp in hand and press the lip shape to your lips, hold for a few seconds, then remove. Voila! Lips you never thought you had! Surprisingly, I got a perfect pout on my first try. Blot lips with a tissue and you're set to go. Once you get the hang of it (and it may take a few tries), you can experiment with different shapes to match your mood, ie: flavor full for a meeting, pouty for a red-carpet event, bow dacious for a hot date, small for brunch with mom...you get the idea. Ready to give it a try? Go to www.AlconeCo.com to purchase your very own Lipstamp. Mwah!

Monday, March 23, 2009

pour on the shine


There's a new love in my life...but shhh, don't tell my husband (he's sitting right next to me and he just wouldn't understand!) His name is John Frieda and he wooed me with his new Brilliant Brunette Liquid Shine Illuminating Shampoo and Conditioner ($6.49 each). Granted, he's not the first hair expert to promise shine...but he sure delivers! I can feel it oozing over my locks from the second I pour it on. I guess what I'm really experiencing is the uber-silky feeling. But when your hair is perfectly silky and straight, it reflects light better and creates a high-shine look. Formulated with a unique shine-infusing complex that contains hydrolyzed silk, olive oil and a silicone emulsion, Brilliant Brunette products add luster to dull brown tones without weighing hair down. They penetrate damaged areas inside the hair shaft and polish strands outside for a glossy finish. The true test: Blow-drying my hair and actually getting a glimpse of my new shiny strands. But don't think Frieda prefers brunettes; he has a Sheer Blonde Go Blonder and Sheer Blonde Color Renew Collection too! Look for these illuminating new products at food, drug and mass retailers nationwide or go to www.johnfrieda.com for more info.

Thursday, March 19, 2009

from hair to bare


OK, this is awkward. I'm standing naked in the bathroom with my legs covered in new Veet In-Shower Hair Removal Cream ($7.99). I have to wait one minute before entering the shower but no more than two minutes once I'm in there before washing it off. The bad news is, it smells like you'd think hair remover would smell (but it won't be as noticeable once you break open the aromatherapy shampoo). The good news is, I can condition my hair while I'm waiting. Of course, this requires a slightly difficult stance--trying to get my head under the water but keep my legs out of it so as not to wash the cream off too soon. Finally, it's time to come clean. I use the white textured side of the application sponge to wipe away the cream, which hopefully takes the hair along with it, then I rinse off any excess under the shower head. As I finish my cleansing routine, I have my doubts. I think about all the precautions listed on the outer package: Only use on legs, arms, underarms and bikini lines, don't use on irritated, sunburned or recently shaved skin, test for an allergic reaction beforehand, wipe cream off immediately if you feel any tingling, don't exceed six minutes of application time, among others. That's a lot to think about when all you want to do is take a nice, relaxing shower! But you can't be too cautious with these things. I towel dry and run my hands over my legs to experience the results. Smooth sailing! Overall, it was a pretty simple process and--luckily for those of us who just aren't always safe with a razor in hand--a fairly painless one. I can't wait to see how long it lasts. Get your own smooth at www.veet.us.

Tuesday, March 17, 2009

C for yourself


You can drink it if you want to (in orange juice or grapefruit juice)...or eat it in your fruits and vegetables (try potatoes and strawberries). But to ensure you're getting your standard daily recommended intake of 200 to 300 milligrams, why not smooth it on your skin too? Vitamin C has long been touted for its benefits--providing energy, strengthening the performance of the heart and reducing the risk of some forms of cancer. But it also protects skin from free radicals, helps collagen production and helps repair the visual effects of sun damage. And the newly launched Vitamin C Serum from Mario Badescu Skin Care ($45)--composed of ascorbic acid (which reduces discoloration and brightens skin), hyaluronic acid (which retains skin's natural moisture) and collagen (which improves skin's firmness and elasticity)--delivers. Since we can all probably use a little toning up, I decided to give it a try. As instructed, I applied three to four drops on my face every other night after my cleansing routine. It was lightweight and absorbed easily. The immediate result: softer, smoother skin. But firming and toning are a bit harder to detect. I mean, if I ask my friends if they notice anything different about me, they surely won't say my skin looks tighter! Still, I continued to follow my regimen and noticed my skin definitely looked better--more even-toned and definitely healthier overall. I have to admit: I was a bit hesitant to try it at first, as my sometimes sensitive skin doesn't always react well to acidic products. But this formula feels soothing and calming--maybe because of the aloe vera, cucumber and lavender thrown into the mix. Use it alone or follow with moisturizer and things will start looking up--even when the economy is down. Buy yours at www.mariobadescu.com.

Monday, March 16, 2009

get ekoh-friendly



Some beauty products are all hype...Ekoh Cosmetics' Skin Retreat is the real thing. It just feels good when you smooth it on and even better when it sinks into your skin. Set to hit stores next month, this all-in-one 24-hour moisturizer is designed to calm, soothe and hydrate your skin. And it smells yummy--thanks to all the fruity ingredients (wild blueberry, raspberry, cranberry, cherry, strawberry, among others). What's not in the formula: sulphates, parabens, petrochemicals, polymers, synthetic fragrance and colorants--and there's no animal testing used to get the end result. The lightweight cream is the perfect way to end a day. Just apply to your face, neck and chest areas, then drift off to a peaceful sleep as it does its duty. Before smoothing on Skin Retreat: Try Ekoh's Pre-Party Prep Exfoliating Facial Scrub. Apply to skin, let sit for three minutes, scrub lightly, then splash off to give skin a healthy glow. For more info or to find out where to make your purchase, go to www.ekohcosmetics.com.

Thursday, March 12, 2009

mission possible


Skin care products often promise you the world--with claims that they're sweat-resistant, vitamin infused, skin healing... But do they deliver? Some of the world's top athletes have said no--until now. Introducing Mission Skincare, a collection of skin care remedies designed and tested by professional athletes. Since they're always looking for gear that might improve their performance and are big fans of sunscreen, moisturizers and balms, cosmetic industry veteran Josh Shaw asked athletes for their feedback when developing a line of skin care products just for them. There are five products in Mission's Get-Fit Skincare Kit (all under $20): Revive Gel High Performance Moisturizer for face and body designed to soothe, heal and condition; Anti-Friction Cream to defend skin and relieve chafing, Foot Synergy Gel to energize and condition before an activity and soothe and relieve inflammation afterward; Daily Offense SPF 30 stick with UVA/UVB protection; and Lip Protector SPF 20 All-Star Lip Protection in a tiny tube with a pointed applicator. All products are totally totable and easy to apply during a workout. In further pursuit of their Mission, the company has developed a line of athlete engineered lip balms: Try Tennis star Serena William's Pomegranate Lip Balmer SPF 15; pro snowboarder Gretchen Bleiler's Sweet Vanilla Lip Balmer SPF 15; pro skateboarder Ryan Scheckler's Orange Lip Balmer SPF 15 for long lasting protection and great orange flavor; gold medal swimmer Amanda Beard's Organic Strawberry Lip Balmer SPF 15 in a delicious strawberry flavor and a classic Mission Mint Lip Balmer SPF 15 which offers unbeatable protection. Check them all out at www.missionskincare.com. Mission accomplished!

Wednesday, March 11, 2009

expert advice: salon owner Rodney Cutler


So times are tough and we're not supposed to be spending frivolously... But when it comes to beauty, who's to decide what's frivolous? I asked Rodney Cutler, owner of Cutler/Redken salons, how to maintain a hair cut and color without breaking the bank. "At CUTLER salons (in midtown Manhattan and SoHo), an average cut costs $100 – much more affordable than $200 at most other high-end salons," says Cutler, whose sleek salons offer exceptional service without the pretentious vibe. Cutler adds that in these tough times, it's important to look and feel your best in order to keep your spirits up. "Find a way to treat yourself without spending a lot," he recommends. "It will help you get through the tough times." According to Cutler, you don’t have to give up on your color either. "Talk to your colorist about ways to lengthen the time between color touch-ups," he says. "There are creative ways for colorists to do color placement so that you don’t have to get your hair colored as often.” For some budget-friendly treatments, try Cutler's Recover at Cutler (let's hair recover after brushing, blow-drying and styling), Strengthen Up (brings back strength and vitality to color-treated hair), No More Fading (prevents fading of your natural color due to stress and the environment), Soft and Silky (moisturizes brittle dry hair) and Get It Straight (gives you a silky, smooth, frizz-free finish). Each only $35, or $25 when combined with another salon treatment. Go to http://www.redken.com/ for more info or www.cutlersalon.com to see a treatment menu and find out how to schedule an appointment.