Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Thursday, April 22, 2010

earth day: reduce.reuse.recycle. with tarte

Happy Earth Day! In honor of, well, the Earth, I wanted to share one of the best earth-friendly beauty programs around--from Tarte Cosmetics. Until now, you've probably tossed your used up makeup tubes and compacts or stashed them in the back of your bottomless makeup drawer. But Tarte has come up with a better plan. Send them your empty clean slate primer and/or smooth operator SPF 20 foundation and they'll give you 15% off of your next complexion purchase (products include: clean slate, smooth operator, pressed powder, mineral powder bronzer). Sweet deal, right? There's more. Send your empty slide tin lip balm with SPF 15 and tarte will give you 15% off of any lip product purchase. Or send your empty cheek stain and receive 15% off of your next cheek stain purchase. You can do some good for the planet while stocking up on your new spring/summer makeup essentials. Go to for more info and get Earth-friendly today!

Wednesday, April 21, 2010

earth day: life's a beech tree

So it's supposed to protect skin from free radicals--well, it actually feels like it does. The smooth, silky cream feels nourishing and protective the minute you smooth it on. Dubbed "the natural Botox," Naturopathica Beech Tree & Ginseng Daily Moisturizer ($56) blends antioxidant rich Beech Tree and Goji Berry with a firming complex of Ginseng to form a very luxurious product. One application actually made me feel like I just got a great facial as soon as I rubbed a drop into my normal-to-dry skin. The best part: The product is ECOCERT certified and comes in a carton made from 100% recycled fibers and a bottle made from 100% post consumer PET plastic derived from diverse feedstocks of post-use recycled containers. Translation: It reduces your carbon footprint too. Pick up a bottle at and spas nationwide.

Tuesday, April 20, 2010

earth day: walking on sunshine

All I ask is, just smell it--the ginger, mandarin and lime scent simply makes you happy in just one squeeze. Not just because you're doing something great for your hair, but you're doing some good for the Earth at the same time. I'm talking about Walking on Sunshine Daily Shine Conditioner from TIGI's Love, Peace & the Planet Collection. The creamy formula has honey, jojoba oil and soy protein to add moisture and strength and leave your hair smooth and shiny. The line of nine products features natural and organic ingredients combined with a minimal amount of synthetics. And all bottles and tubes are made from 50% post-consumer recycled materials and are 100% recyclable. Also designed to revitalize your senses: Totally Beachin' Body & Waves Styling Mist in Coconut Mango Vanilla (yum!) and Free UR Mind Firm Hold Hairspray in Cherry Almond (prices range from $18.95 - 22.95). Look for them in fine salons nationwide or go to for more information.

Monday, April 19, 2010

brush with nature

The perfect makeup brush is hard to find. It has to handle well, apply smoothly, distribute evenly, feel soft on your skin...and it wouldn't hurt if it was eco-friendly. Priori's eco-friendly, cruelty-free brushes rank high on my list. Their handles are made from bamboo with a stem made from recycled aluminum. The soft bristles offer anti-bacterial protection and flawless application. You won't find these essential tools in just any professional makeup brush set. But you can check them out at There's the Kabuki Brush ($20), made with densely packed bristles--ideal for buffing, blending and getting into hard-to-reach areas like dark under eye circles or the bridge of the nose. There's a Concealer Brush ($25) with taklon bristles to tackle the heavy duty job of offering heavy coverage. And, my favorite, the Powder Brush ($25), designed for applying PRIORI® Finishing Touch and Sun Kissed products. It boasts shed-resistant taklon bristles for a soft, beautiful finish. I seriously have never felt a softer makeup brush on my skin. It's even said to gently massage and increase circulation to the face. TIP: Use Priori's CoffeeBerry Revitalizing Cleanser to clean them regularly so that they will stay fresh and last longer.
Go to for more info.