Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Thursday, March 12, 2009

mission possible

Skin care products often promise you the world--with claims that they're sweat-resistant, vitamin infused, skin healing... But do they deliver? Some of the world's top athletes have said no--until now. Introducing Mission Skincare, a collection of skin care remedies designed and tested by professional athletes. Since they're always looking for gear that might improve their performance and are big fans of sunscreen, moisturizers and balms, cosmetic industry veteran Josh Shaw asked athletes for their feedback when developing a line of skin care products just for them. There are five products in Mission's Get-Fit Skincare Kit (all under $20): Revive Gel High Performance Moisturizer for face and body designed to soothe, heal and condition; Anti-Friction Cream to defend skin and relieve chafing, Foot Synergy Gel to energize and condition before an activity and soothe and relieve inflammation afterward; Daily Offense SPF 30 stick with UVA/UVB protection; and Lip Protector SPF 20 All-Star Lip Protection in a tiny tube with a pointed applicator. All products are totally totable and easy to apply during a workout. In further pursuit of their Mission, the company has developed a line of athlete engineered lip balms: Try Tennis star Serena William's Pomegranate Lip Balmer SPF 15; pro snowboarder Gretchen Bleiler's Sweet Vanilla Lip Balmer SPF 15; pro skateboarder Ryan Scheckler's Orange Lip Balmer SPF 15 for long lasting protection and great orange flavor; gold medal swimmer Amanda Beard's Organic Strawberry Lip Balmer SPF 15 in a delicious strawberry flavor and a classic Mission Mint Lip Balmer SPF 15 which offers unbeatable protection. Check them all out at Mission accomplished!

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