Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Monday, March 23, 2009

pour on the shine

There's a new love in my life...but shhh, don't tell my husband (he's sitting right next to me and he just wouldn't understand!) His name is John Frieda and he wooed me with his new Brilliant Brunette Liquid Shine Illuminating Shampoo and Conditioner ($6.49 each). Granted, he's not the first hair expert to promise shine...but he sure delivers! I can feel it oozing over my locks from the second I pour it on. I guess what I'm really experiencing is the uber-silky feeling. But when your hair is perfectly silky and straight, it reflects light better and creates a high-shine look. Formulated with a unique shine-infusing complex that contains hydrolyzed silk, olive oil and a silicone emulsion, Brilliant Brunette products add luster to dull brown tones without weighing hair down. They penetrate damaged areas inside the hair shaft and polish strands outside for a glossy finish. The true test: Blow-drying my hair and actually getting a glimpse of my new shiny strands. But don't think Frieda prefers brunettes; he has a Sheer Blonde Go Blonder and Sheer Blonde Color Renew Collection too! Look for these illuminating new products at food, drug and mass retailers nationwide or go to for more info.

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