Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Sunday, June 6, 2010

happy father's day: ManUp!

If your husband is a minimalist when it comes to grooming--clips his nails regularly, uses thickening shampoo, shaves with Baribisol and lathers up with his trusty Irish Spring--this just may be the perfect Father's Day gift for you to give. Truman's Men's Groomers, a NYC-men's salon featuring hot shaves, massage, shoes shines, cigars and whisky, is offering a fun Father's Day MANUP contest.

New Yorkers are invited to nominate a dad most deserving of a grooming overhaul for a chance to win a Truman’s membership (value: $600). Just submit a photo and explain in 50 words or less why your dad, husband, brother, uncle or best friend needs to MAN UP! On June 8, Truman’s will select four runners-up to receive a Total Package – which includes a haircut, shave, 60-minute massage, Handshake Maintenance and a professional shoe shine. After-photos will be posted on Facebook, and fans will be asked to vote. The dad with the most votes will win the grand prize - a membership to Truman’s!

Check out the details of the contest on Truman's home page, I’ve attached a link to Truman’s home page