A marketing and advertising veteran of 20 years, Roula Panagiotopoulos is an expert on promoting woman-focussed brands. She spent four years at an international skin care company and left there with a drive to provide woman with real honest information about skincare.
"The fact is, once my girlfriends found out my background they would pester me with all their skincare questions…like, "I have this, what do you think?" So she launched Beauty Connexion one year ago.
"We are a resource for women for all things beautiful from skin care, to style, to home, even down to their finances. For those savvy individuals, we provide expert articles, how to's, and new product launches. It's all about real information." Here, she shares her experiences with PrettyIsPrettyDoes...
Prettyisprettydoes: What is the inspiration behind Beauty Connexion?
Roula Panagiotopoulos: "The inspiration was two-fold. First, there were my girlfriends. Knowing my background in skincare, they would continually ask me about new products and what I would recommend for their skin type. The light bulb went off in my head quite quickly, making me realize the need for real information that was out there. In addition, there was my desire to support budding women entrepreneurs and give them a place where they can introduce their products. One of our recent features highlights woman entrepreneurs (5 Minutes With:) We have received great feedback on it. At the end of the day, it was about connecting the two."
PIPD: How does Beauty Connexion differ from other beauty oriented websites?
RP: "It is our experts that lead the way. These are industry experts that are currently working in the field in which they are writing about. And we feel that this manifests into articles with information that is unbiased and real. What we always strive for in our articles is to provide our audience with a little nugget of information they may not have been found anywhere else. For example we recently covered a launch of a new skin care treatment and, being curiously minded, we wanted to know what ingredient provided the effect so we dug a little deeper and shared that with our audience."
PIPD: Where do you hope to see Beauty Connexion five years from now?
RP: "We turn one in this month. It has been a tremendous year and we have been growing and learning along the way. Our goal for beauty connexion is to become the wikipedia of beauty and, in doing so, continue to help woman launch their beauty brands and bring aspiration to younger women."
For more info, go to www.beautyconnexion.com.
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