Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Friday, February 11, 2011

happy vday: get come hither hair

You don't have to spend a fortune on a professional blow-out to create a sexy, tousled, bombshell look this Valentine's Day. Just purchase these Remington’s T-Studio Pearl Ceramic Heated Clip Setters ($39.99)--flirty, pink rollers that will get you in the mood while getting ready by creating sexy curls to go with your little red dress (of course)! Whether you’re hitting the town with the girls or having an intimate dinner with your mane man, make sure you have the perfect hairstyle to heat up the night. Celebrity Stylist, Richard Marin, suggests making the look soft and romantic by brushing out curls after the hair has cooled and finishing the look with a spritz of shine spray. It's a great way to make heads turn and ensure a fun, flirty, fabulous Valentine's Day. Go to Target, Ulta or to purchase.

Thursday, February 10, 2011

happy vday: heaven on earth

This Valentine's day, smooth sets the mood. Get sexy, smooth skin with Earthly Elements Moroccan Vanilla Body Wash and Body Lotion. They keep skin touchably soft and hydrated with a sexy scent. The Hydrating Body Wash soothes and nourishes skin with aloe, arnica, chamomile, lavender and white tea to calm. The Moisturizing Body Lotion contains jojoba, flax seed, rose hip, extracts of lavender, chamomile, calendula, cucumber, green and white tea and borage oils for hydration that lasts all night. The bonus: Each bottle is adorned with unique keepsake charms featuring messages like “HOPE, SPIRIT and SERENITY”. These special charms can be used as a keychain, hair tie, cell phone or handbag trinket– so if he forgets the jewelry, he's still covered. Check out for more details.

Wednesday, February 9, 2011

happy vday: give lip

The holiday of love is fast approaching--can your lips take the heat? Don't get caught off guard; keep them well protected with Aubrey Organics Treat 'Em Right Lip Balm ($2.95 each). The pure organic oils in the formula makes it super-moisturizing and long-lasting, and helps prevent chapping. The best part: There are five fun flavors to choose from so you can savor the flavor long after the actual makeout session. Go to for more info.

Sunday, February 6, 2011

happy vday: live in sin

Feeling a little Scandal-ous? Wanna meet your Soul Mate? Need to add some Boom to your life? You'll love these beautiful new nail hues from Sinful Colors--just in time for Valentine's Day. Whether you want to feel fun and flirty (think Beautiful Girl), shimmery and happy (try Glass Pink) or bold and beautiful (Pink Forever), there's a Sinful Color for you. There's no better way to dress up your digits for this love-ly holiday.

The Sinful Colors collection of eight alluring shades (only $2.50 each) includes:

Pink Forever: Bazooka meets Bam-Bam to equal beautiful.

Beautiful Girl: Classic ballerina with a flirty finish.

Glass Pink: Sheer, shiny, shimmer-happy bliss.

Boom Boom: Magenta-infused pink, which pops on toes and tips alike.

Scandal: No-nonsense neon, slick and sensational.

Soul Mate: Muted peachy pink with a melon twist.

Go to for more info on these and other must-have shades.