Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Tuesday, August 17, 2010

win free products: from Pureology

If you haven't tried Pureology yet, here's your chance. Just visit the company's website,, by August 31st, and win one of the following shampoo samples of your choice:

· Pure Volume Shampoo - This extra gentle cleanser offers extraordinary volume with brilliant colour vibrancy and serious colour protection. This ZeroSulfate®, non-colour stripping formula volumizes while adding moisture.

· Hydrate Shampoo - Pamper your hair with this award-winning, moisturizing, super-concentrated shampoo. The extra gentle, non-colour stripping, ZeroSulfate®, salt-free formula enhances colour brilliance and maximizes colour retention.

· SuperSmooth Shampoo (my favorite!) - Gently cleanse and smooth unruly hair without stripping away moisture, and intensify natural shine while protecting colour vibrancy with this concentrated ZeroSulfate® shampoo.

· Essential Repair Shampoo - Renew strength and help repair and fortify against damage while protecting colour vibrancy with this concentrated and gently cleansing ZeroSulfate® shampoo.

Go to and claim your free gift now.