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True story: I was waiting on line at the bank and a woman walked up behind me and said: "Wow! You have beautiful hair!" The day before, I had washed my hair with two new hair products, Redken Body Full Shampoo and Light Conditioner, proving that they do offer volume that lasts for 24 hours. The clear hair shampoo provides cotton (softens and detangles), wheat extract (adds texture, volume and body) and soy protein (reinforces hair to prevent breakage) for a fuller, voluminous look. It gives you a rich lather and leaves your hair smelling clean and fresh. The creamy conditioner is an ultra-lightweight detangler which contains soy protein to give hair bodifying strength. Plus, it's safe for your hair color and leaves hair with a natural-looking shine. See for yourself at www.redken.com or a local beauty supply store.