Summer may seem like all fun and sun but if you don't protect yourself, you could suffer the consequences. According to the American Cancer Society, most of the more than 1 million cases of non-melanoma skin cancer diagnosed yearly in the United States are considered to be sun-related. To help increase awareness, purchase the Limited Edition SOS SaveOurSkin Orange Ribbon Pin (only $5!) from http://www.laroche-posay.us and proceeds from each sale will help support the Women’s Dermatologic Society and SOS mission. Then check out www.SOSSaveOurSkin.com and Share Your Story! You’ll words will help spread awareness and La Roche-Posay will thank you with an SOS gift certificate redeemable toward the purchase of any Antheliosproduct. La Roche-Posay Anthelios 60 Ultra Light Sunscreen Fluid ($27) provides broad spectrum UVA/UVB protection with the breakthrough Cell-Ox Shield designed to protect skin at the cellular level. It’s fast absorbing, water-resistant and dries to a matte finish for longer-lasting protection against skin damage. La Roche-Posay Anthelios 45 Ultra-Light Fluid for Body ($45) boasts the same breakthrough Cell-Ox Shield. Anthelios 45 also uses a powerful anti-oxidant complex called Senna Alata, a topical leaf extract known to defend skin cells. See www.laroche-posay.us for more details.