Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Sunday, February 6, 2011

happy vday: live in sin

Feeling a little Scandal-ous? Wanna meet your Soul Mate? Need to add some Boom to your life? You'll love these beautiful new nail hues from Sinful Colors--just in time for Valentine's Day. Whether you want to feel fun and flirty (think Beautiful Girl), shimmery and happy (try Glass Pink) or bold and beautiful (Pink Forever), there's a Sinful Color for you. There's no better way to dress up your digits for this love-ly holiday.

The Sinful Colors collection of eight alluring shades (only $2.50 each) includes:

Pink Forever: Bazooka meets Bam-Bam to equal beautiful.

Beautiful Girl: Classic ballerina with a flirty finish.

Glass Pink: Sheer, shiny, shimmer-happy bliss.

Boom Boom: Magenta-infused pink, which pops on toes and tips alike.

Scandal: No-nonsense neon, slick and sensational.

Soul Mate: Muted peachy pink with a melon twist.

Go to for more info on these and other must-have shades.

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