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Beauty is in the eye of the beholder...and those of us holding the mascara wand.After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

You don't have to spend a fortune on a professional blow-out to create a sexy, tousled, bombshell look this Valentine's Day. Just purchase these Remington’s T-Studio Pearl Ceramic Heated Clip Setters ($39.99)--flirty, pink rollers that will get you in the mood while getting ready by creating sexy curls to go with your little red dress (of course)! Whether you’re hitting the town with the girls or having an intimate dinner with your mane man, make sure you have the perfect hairstyle to heat up the night. Celebrity Stylist, Richard Marin, suggests making the look soft and romantic by brushing out curls after the hair has cooled and finishing the look with a spritz of shine spray. It's a great way to make heads turn and ensure a fun, flirty, fabulous Valentine's Day. Go to Target, Ulta or www.remingtonproducts.com to purchase.
Don't let friends ring in the new year without showing off their luxe locks. Just in time for the gift giving season: Profound Beauty introduces its new limited edition Styling Kits ($49 each). Each kit contains three essentials to put hair in the spotlight. Hush controls frizz without weighing hair down, Stylist will accentuate the natural shape, texture, look and feel of their hair to create a style all their own, and atmosphere which is designed to mimic the best weather conditions for their hair (read: no more bad days ahead!) Try the Arctic Straight kit for sleek style and high shine (for my TV-reporter pal), the Desert Volume Kit (for moi!) for root to tip lift, texture, separation and bounce, and the Tropical Curl Kit (my sisters will fight over it!) for lush, dewy, plump curls. Go to www.profoundbeauty.com to purchase.

The perfect gift for the stylista in your life: Ouidad's Classic Curls Kit. For friends who spend hours and hours trying to create hairstyles for their curly hair but don't have time or cash to get to a professional hair salon, the Classic Curls Kit lets them create brand new hairstyles every time they use it. And since it was developed by Ouidad, the queen of curly hair, herself, it has everything you'll need to do your curls justice this holiday season. What's inside: Ouidad's best sellers at a remarkably discounted price. The Celebrate Classic Curls Kit ($35; a $46 value) includes: Clear & Gentle Essential Daily Shampoo (2.5oz), Balancing Rinse Essential Daily Conditioner (2.5oz), Climate Control Heat & Humidity Gel (2.5oz), Botanical Boost Moisture Infusing & Refreshing Spray (2.5oz), 12 Minute Deep Treatment Intensive Repair (2.5oz), a wide-tooth detangling comb and Ouidad’s How-to Guide to Effortless Curls. Visit www.ouidad.com for a complete list of all 2009 holiday kits.
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For years now Ouidad, the curl guru, has helped bring life to the curls of many women. Today she is giving life to women everywhere--no matter what their hair status. In 2002, Ouidad was diagnosed with breast cancer, a disease that took her mother’s life, and was fortunate enough to make a full recovery. This season marks the 5th anniversary of her charity, Curls for a Cure. Ouidad matches dollar-for-dollar any donations made to Curls for a Cure ALL YEAR ROUND to benefit the Breast Cancer Research Foundation. She hopes to raise a quarter of a million dollars and has almost reached her goal. The great news is that you don't have to make a purchase to contribute. Just make a contribution on Ouidad's website or add a donation to your shopping cart when purchasing any of Ouidad's amazing products. Try the innovative Double Detangler, a wide tooth comb designed to work its way through tangles while maintaining the wave pattern, a must for creating natural looking curls. Or treat your hair with the Climate Control Gel ($22), an alcohol-free formula that protects hair from humidity by absorbing moisture from the air to hydrate hair and prevent frizz. To learn more and donate now, visit www.ouidad.com/bcrf/curls-for-a-cure.asp.
Anyone with curly hair knows the drill--go to Ouidad. You may have been battling your curls all your life but you won't know how to truly treat them right unless you enlist this expert's help. The pioneer of the curl movement, Ouidad knows just what it takes to get a curl to look its best--no more unruly mess! Her salons in New York City and Santa Monica (and other Ouidad certified stores across the US) are the destination hot spot for the curl and wave set. If your mom fits the bill, get her a gift certificate for an ultimate curl treatment this Mother's Day. Curl experts will solve her curl questions and tend to her stressed tresses with indulgent treatments. Or try the brand's signature Deep Treatment, a protein and amino acid rich formula that feeds and strengthens hair while rebuilding the inner layer to give curls bounce and shine. An added bonus: Bring mom into the New York or Santa Monica salon between now and May 17th and receive a 30% discount on her services. Or pick up some products for her to try at home: Ouidad Deep Treatment, regularly $42.50, is 30% off till May 15th! Go to www.ouidad.com to purchase products, find a salon or store near you, or take the curl profiler quiz to determine your individual curl-defining needs.