Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Tuesday, September 21, 2010

lash bash

Just because summer's over, doesn't mean you can ditch your waterproof mascara. There are still plenty of things to shed a tear over (a breakup!), sentimental movies to sniffle at and a rain storm here or there. So if you don't want to go for eyelash extensions, you need to find the best mascara for you. Sexy Curves Waterproof Mascara ($7.49) from Rimmel. The 100% waterproof formula stays in place until you want to take it off and features the Aquatrap System, a wash-off resistant emulsion with Linseed Oil to promote lash health. The best thing about this lash mascara: The Triple Plump Brush boasts an hourglass shape that reminds me of a caterpillar--thick portions interspersed with thinner portions to evenly distribute the formula and curl and declump lashes. Plus, the case is really lightweight so you can throw it in your purse without feeling a weight on your shoulder. After just one application, your eyelashes will look revitalized, making it a decent volume mascara as well as a waterproof option. Great for everyday or special occasions, it will make your lashes come alive. For more info, go to

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