Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.


Showing posts with label best mascara. Show all posts
Showing posts with label best mascara. Show all posts

Sunday, May 1, 2011

spring fever


It doesn't take much to look good this spring. But you do need a good line of basic makeup products to start with. Lavera delivers with good-for-you ingredients like organic oils and flower extracts for a natural makeup look and feel this season.

The European beauty brand trades in harmful synthetics like parabens, emulsifiers, petroleum, phthalates, lead, synthetic preservatives and fragrances for natural, effective plant-based alternatives that arecertified organic whenever possible. Every cruelty-free, biodegradable product represents a smart, gentle choice for the skin, body and earth.

Luxe Lashes: Whether you're at an indoor business meeting or an outdoor happy hour, you need this mascara. Lavera's Double Black Mascara ($20), made with organic beeswax and oil, includes a precision brush on one end to lengthen, strengthen and separate for ultimate impact, and a volume brush on the other end to create a breathtakingly full fan of lashes and holds lashes in place.

Lip Shtick: Give lips a lift with this formula that's sure to dazzle. Lavera's Glossy Lips ($15), formulated with carefully selected, high-quality olive and jojoba oils as well as a soothing, pampering vitamins and minerals, is a must-have accessory. After just one swipe across each lips, you'll see a soft, healthy pout and a touch of seductive shimmer that really sparkles day or night. Available Shades: Shining Star, Rosy Promise, Magic Red, Almond Kiss.

Skin Is In: Illuminate your skin with this super-smooth, all-natural foundation. Lavera's Natural Liquid Foundation ($20) is a hydrating foundation that blends easily and hides imperfections. Free-radical fighting argan oil, organic blossom butter and vitamins A, C and E protect, rejuvenate and nourish skin. Available Shades: Porcelain, Ivory, Honey, Almond.

For more info or to purchase products, go to www.lavera.com.


Tuesday, September 21, 2010

lash bash

Just because summer's over, doesn't mean you can ditch your waterproof mascara. There are still plenty of things to shed a tear over (a breakup!), sentimental movies to sniffle at and a rain storm here or there. So if you don't want to go for eyelash extensions, you need to find the best mascara for you. Sexy Curves Waterproof Mascara ($7.49) from Rimmel. The 100% waterproof formula stays in place until you want to take it off and features the Aquatrap System, a wash-off resistant emulsion with Linseed Oil to promote lash health. The best thing about this lash mascara: The Triple Plump Brush boasts an hourglass shape that reminds me of a caterpillar--thick portions interspersed with thinner portions to evenly distribute the formula and curl and declump lashes. Plus, the case is really lightweight so you can throw it in your purse without feeling a weight on your shoulder. After just one application, your eyelashes will look revitalized, making it a decent volume mascara as well as a waterproof option. Great for everyday or special occasions, it will make your lashes come alive. For more info, go to www.rimmellondon.com.