Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Sunday, April 26, 2009

happy earth day: shadow me

I'm not really an eye shadow person. I'm more of an eye shadow mishap waiting to happen. But when I saw the Smashbox Mother Earth Palette ($45), I couldn't resist. Just pick up the sustainable wood compact printed with eco-friendly ink and you feel like you're doing good in the world. And the truth is you are: With every purchase, a tree will be planted by Trees for the Future, a non-profit organization dedicated to creating sustainable environments throughout the world. It feels substantial and seems to close securely even without a visible snap or clasp. But as much as I'd like to beautify forests everywhere, I'm still not going to buy makeup unless it works for me. This compact, it seems, would work for everyone. It's filled with four eyeshadows and a blush made from certifiable organic material. The colors are soft, pretty and perfect for spring. There's a cornflower blue shadow in a surprisingly muted hue, as well as a deep purple shade that works well in the crease and as an eyeliner. The other two shades are neutrals (one beige and one olive) so they serve as beautiful bases or subtle color for those who may be afraid of their own shadows! The blush, a peachy coral shade, is a fresh look for spring (it'll match your new coral pedicure!). Just dust on a touch and you've got a whole new spring makeup look. The Mother Earth Palette is available at Sephora stores and

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