Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Thursday, April 30, 2009

look younger with Lancôme

We all know how hard it is to find the perfect gift for mom. Lancôme is here to help. Stop by the Lancôme counter at Saks Fifth Avenue on Monday, May 4th, from 3PM-5PM, to get a personally signed copy of the best-selling book, "How Not To Look Old: Fast and Effortless Ways To Look Ten Years Younger, Ten Pounds Lighter, Ten Times Better," by beauty and fashion journalist Charla Krupp. The book, which features Krupp's age-defying tricks such as picking pink for your pout, arching your brows upward, whitening your teeth, wearing your hair in bangs, switching to cream blush and illuminating your face and hair, is free with any $150 purchase. The personal appearance is part of Lancôme’s “Ageless Beauty Secrets Event” featuring new skincare innovations, mini-facials and makeup touch-ups. Space is limited so call 212.940.2199 to reserve an appointment. A $50 reservation fee is required but you can redeem it in Lancôme products. Check out Lancôme’s amazing new products for summer 2009 (like Laque Fever Full Color Lipshine, pictured here) at

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