Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Wednesday, April 22, 2009

happy earth day: keep it simple

I don't know about you guys but whenever I've had a long day and just need to crash, the last thing I can think about is skincare. I mean, cleanser, toner, moisturizer, eye cream, etc... I just want to fall into bed and catch some zzz's. Which, of course, is no frame of mind to be in when it comes to protecting your skin. Leave it to Envision Beauty to come up with a solution, which is exactly what it's appropriately called. The Solution ($74) is an advanced anti-aging complex designed to restore, perfect and protect. It's a combination day cream, night cream, makeup primer and anti-aging cream in one (how convenient!) Packed with goji berry, acai, grapeseed and vitamins (A, B5, C and E), it smooths on easily and feels like a great base on your skin. But that's not all. THe Solution promises to reduce wrinkle density and the appearance of fine lines, and improve collagen production to promote healthy, radiant skin for all skin types. Founder Kimberly Snyder is not only trying to simplify your life, she's also on a mission to help others. At least 10% of the profits from Envision Beauty go to Project Concern International, a charity that focuses on sustainable, humanitarian projects around the world. So click on to order The Solution today. Make it an Earth Day gift to yourself.

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