Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Sunday, April 19, 2009

happy earth day: i heart tarte

If you care one iota about the planet we live on, go on a Tarte shopping spree this month. This eco-chic company, founded by beauty addict Maureen Kelly in 1999, serves up endless healthy, nourishing beauty products packed with skinvigorating ingredients. They are 100% paraben, petro-chemical, phthtalate, sulfate, and synthetic fragrance-free and come in recyclable packages that help reduce environmental waste. For starters, try the Tarte Be Good To Your Mother (Earth) limited edition set ($35) featuring three 24.7 natural lip sheers, appropriately called reduce (shimmery coral), reuse (pink) and recycle (nude) plus a reusable natural cotton tote. They feel velvety soft, offer just a hint of color, contain SPF 15 and come in post-consumer recycled aluminum. Another award-winning option: Tarte Natural Cheek Stain ($28), made of natural mineral pigments. This perfectly swirled solid cheek color glides on ever-so-smoothly, provides antioxidants to keep your skin looking its best and gives you a subtle blush of color. You have 15-20 seconds to blend it into your skin to achieve perfect color placement. Julianne Moore and Ellen Pompeo are fans. Tarte's Rise & Shine Lip Stain and Lip-Enhancing Gloss ($21) is one of my favorite products (one of Katherine Heigl's too!). The gel-based tint adds a decent amount of color (I tried mauve) and the gloss really makes it look natural while adding a healthy dose of shine. To join the crusade in protecting the environment, go to and shop Tarte today!

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