Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Friday, March 27, 2009

in your prime

If you've ever applied face makeup and found that all it does is accentuate your uneven texture and fine lines, you'll be thankful for Global Goddess Upgrade Complexion Face Primer ($36). Just smooth it on alone or under foundation to create a radiant, even canvas before applying your makeup. The lightweight formula won't clog pores or irritate sensitive skin but it does give it a smooth, matte finish while absorbing excess oil. But what really intrigued me was the fact that it promises to reflect light to give skin a brilliant glow. I applied some to my face and immediately noticed Global Goddesses' smoothing properties, thanks in part to vitamins A and E which nourish and antioxidants which protect. It also contains licorice extract which boosts circulation, brightens skin tone and lightens the appearance of imperfections. While it definitely helps makeup slide on evenly and stay put longer, I love the fact that it makes my skin feel so soft and smooth on its own. Besides, who doesn't love an upgrade? Available at Dillard's locations nationwide and on and

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