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Beauty is in the eye of the beholder...and those of us holding the mascara wand.After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

In honor of Valentine's Day, Sweet Jewels Bakery in NYC joins forces with Lipstick Queen's Poppy King to create a limited edition fiery cake ball made of red velvet cake blended with spiced cinnamon frosting, dipped in chocolate, & rolled in coconut flakes with a red hot candy in the center. Inspired by the sheer red FIRED UP LIP GLOSS from Lipstick Queen, this red velvet cupcake is the perfect bite-size sweet and spicy treat. You get a box of five individually foil-wrapped balls in a black box with a beautiful hang tag which can include a handwritten note at your request. Available for a limited time only - from Valentine's Day throughout next week. Go to www.sweetjewelsnyc.com or www.lipstickqueen.com to purchase. You can also check out LIPSTICK QUEEN's Fired Up Power Gloss at www.lipstickqueen.com.
Red nails for Vday? Sure, if you do the Hallmark holiday the classic way. The Jessica Red Alert Manicure Kit ($24) covers all the bases, from a strengthening basecoat, to a quick drying topcoat and three amazing colors to apply in between. Choose from Royal Red (almost fire engine--will really send his heart a flutter), Shall We Dance (darker red, with a dose of gold) and Grecian Touch (a darker shade of brown, almost purply--my favorite for winter!) Packaged in convenient travel sized bottles, the kit is available at www.jessicacosmetics.com.
Tough times call for tough measures--which means scaling down on your favorite makeup picks. If you can only invest in one lipstick this season--and can't see yourself falling for the recently popular pale gray lip look--make it a deep, classic color. An easy choice: Vitamin-Infused Lipstick from Tarte Cosmetics in Vinyasa (siren red) or Zen (berry). Designed to nourish, moisturize and rejuvenate lips while protecting against the environment, these Tarte lipsticks include natural ingredients from BORBA's Age-Defying, Replenishing and Clarifying lines. Good-for-you ingredients include antioxidant-rich Acai berry extract, collagen-producing beeswax, healing chamomile extract, and vitamins A, C and E. I feel its mositurizing properties as I slick it on and notice that these vibrant shades really make a statement. Finish with lipliner to create eveness and definition. It's a great investment at $22 on www.tartecosmetics.com.