Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Friday, February 5, 2010

vday beauty: break the rule

Red nails for Vday? Sure, if you do the Hallmark holiday the classic way. The Jessica Red Alert Manicure Kit ($24) covers all the bases, from a strengthening basecoat, to a quick drying topcoat and three amazing colors to apply in between. Choose from Royal Red (almost fire engine--will really send his heart a flutter), Shall We Dance (darker red, with a dose of gold) and Grecian Touch (a darker shade of brown, almost purply--my favorite for winter!) Packaged in convenient travel sized bottles, the kit is available at

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