Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.


Thursday, January 12, 2012

BuyABoutique.com: A pretty great deal


We’ve all been there: We put together a great outfit and find ourselves looking for the perfect accessories to complete the look, at a price we can afford. No easy task…until now.


BuyABoutique.com (BAB) is the brainchild of founder Bill Mazhar, whose family business was located in the heart of Manhattan’s wholesale district. “I saw that there were numerous stores with great designs and good prices for accessories but they were only available to big retail shops who had to purchase a large quantity of accessories to even qualify for an order. Luckily, our store allowed both retail and wholesale purchases.” But there was still something missing. Mazhar realized that customers wanted experienced stylists to help them match their favorite accessories and they wanted discounts for purchasing items that matched perfectly together. In addition, they preferred trusted name brands when purchasing their accessories. By combining these factors, he established a new way to purchase jewelry and BAB was born.


BAB has a team of designers that curate jewelry from quality brand names and sells them in a bundled set which we call a ‘Mini Boutique’ at a steep discount. Mini Boutiques are brand name accessories composed of two or more items. BuyABoutique.com is different from other sites because it sells all of its products in bundles prepared by experienced stylists at prices that are heavily discounted. After all, who doesn’t love a bargain? The website provides customers with designer bundles at discounts over 50% off the retail price. Stylists pair up with name brands to offer styling advice and create very trendy mini-boutiques to sell on BAB for unbelievable discounts. Choose from a handful of must-have collections including: BOLD (statement pieces), EDGY (innovative jewelry made of wood, gun-metal, beads and animal prints), BOHEMIAN ( eclectic options) or SOPHISTICATE (a cultured, cosmopolitan look).


Some of our favorite bundles: The Swan Necklace and Bracelet from Elizabeth J’adore. The faux pearl necklace is an edgy alternative to the one your grandmother gave you for your high school graduation and pairs beautifully with the flower white leather bracelet (bundle price, $64). The Luxe Sophisticate features a necklace, bracelet and earrings crafted from a mixed medley of materials, including stunning crystal stones, glitzy rhinestone chains and an ultra-delicate floral motif made from minted gems (bundle price, $144).


The best part: At BuyABoutique.com, you get expert advice on how to wear the items you are purchasing. Let leading industry stylists help you put together a winning accessories look that will take you from work to day to night with ease. Go to www.BuyABoutique.com to choose your favorite jewels.

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