Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Wednesday, April 21, 2010

earth day: life's a beech tree

So it's supposed to protect skin from free radicals--well, it actually feels like it does. The smooth, silky cream feels nourishing and protective the minute you smooth it on. Dubbed "the natural Botox," Naturopathica Beech Tree & Ginseng Daily Moisturizer ($56) blends antioxidant rich Beech Tree and Goji Berry with a firming complex of Ginseng to form a very luxurious product. One application actually made me feel like I just got a great facial as soon as I rubbed a drop into my normal-to-dry skin. The best part: The product is ECOCERT certified and comes in a carton made from 100% recycled fibers and a bottle made from 100% post consumer PET plastic derived from diverse feedstocks of post-use recycled containers. Translation: It reduces your carbon footprint too. Pick up a bottle at and spas nationwide.

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