Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.


Monday, April 19, 2010

brush with nature


The perfect makeup brush is hard to find. It has to handle well, apply smoothly, distribute evenly, feel soft on your skin...and it wouldn't hurt if it was eco-friendly. Priori's eco-friendly, cruelty-free brushes rank high on my list. Their handles are made from bamboo with a stem made from recycled aluminum. The soft bristles offer anti-bacterial protection and flawless application. You won't find these essential tools in just any professional makeup brush set. But you can check them out at www.priori.com. There's the Kabuki Brush ($20), made with densely packed bristles--ideal for buffing, blending and getting into hard-to-reach areas like dark under eye circles or the bridge of the nose. There's a Concealer Brush ($25) with taklon bristles to tackle the heavy duty job of offering heavy coverage. And, my favorite, the Powder Brush ($25), designed for applying PRIORI® Finishing Touch and Sun Kissed products. It boasts shed-resistant taklon bristles for a soft, beautiful finish. I seriously have never felt a softer makeup brush on my skin. It's even said to gently massage and increase circulation to the face. TIP: Use Priori's CoffeeBerry Revitalizing Cleanser to clean them regularly so that they will stay fresh and last longer.
Go to www.priori.com for more info.

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