Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Monday, May 3, 2010

happy mother's day: indulge her

We all know, you can tell a lot about a gift from the box it comes in. Take your mom to The Plaza Beauty at New York City's famed Plaza Hotel and she'll get a sense there's something special about to happen the minute you walk through the front doors. Stop by on May 7th and May 8th to let mom choose her own gift or treat her to some luxe beauty treatments from brands like Kimiko, Alchimie, Smashbox, Ky Bae, JUARA, Juliette Has a Gun and RancĂ© Fragrance. This premier beauty retreat features tips, treatments, trunk sales and more. Find out what’s in store for the season, experience products first-hand, and indulge in beauty essentials from around the world. Go to for more info.

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