Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Tuesday, April 27, 2010

pur thing

Trends come and go, and your product needs change as you age. Wouldn't it be great to have a collection of products that work for all situations and all stages of your life? Pür Minerals delivers with high-quality, mineral-based color cosmetics and treatment products. The products contain super-fine micronized minerals for excellent, natural-looking coverage and they don't have irritating fragrances, drying talc or oil that can clog pores.

Some of my favorites:

4-in-1 Pressed Mineral Makeup: Great for all ages and skin types, it's a foundation, powder, concealer and sunscreen in one. The soft powder glides onto skin and blends in flawlessly so you can secretly go undercover. It has SPF 15 so it's ideal for summer and comes in a practical compact with one side for the makeup and mirror and a separate compartment for the sponge applicator.

Lip Tint SPF 15: It glides on smoothly and feels luxurious on your lips. Plus it delivers color that lasts. I tried Ruby Sunset which was a bit too deep for me at first but turned into a pretty pink after a quick blotting.

Lemon Maximum Moisture Cream: It's super rich and hydrating so it works great on dry, rough areas. Try it now before you reveal your birthday suit for summer. It also has a very subtle lemon scent that won't drive you crazy if you're wearing it all day. I smooth some on in the AM and PM and love the results.

Go to for more info and to check out the entire Pur Minerals collection.

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