Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Tuesday, April 13, 2010

expert advice: keep your hair frizz-free with these tips from Yves Durif

In less than two months, we'll see the start of summer and the onset the most frustrating hair season. Sun, humidity, sea-air, wind and humidity all contribute to an abundance of frizz. There are plenty of frizz serums out there but how do you know which to choose? Yves Durif, of the Carlyle, shares his tips for keeping hair frizz-free.

Prettyisprettydoes: What are the biggest mistakes women make when trying to de-frizz their hair?
Yves Durif: "They do not use a nozzle on their hair dryer to concentrate the airflow, they do not dry their hair completely or they use an incorrect product for their hair type. If you visit, every woman can find their own personalized routine and select the products that are right for their specific hair concern."

PIPD: What can you do to avoid the frizz in the first place?
YD: "Using a defrizzing product like Profound Beauty Linear Serum or Hush Time-Out treatment before blow drying will help to eliminate frizz once the hair is dry. After blow drying you may want to add a finishing product like Profound Beauty's Design Paste to keep hair free of frizz throughout the day."

PIPD: What should you look for in a de-frizzing product to know that it will work?
YD: "You always want to look for a product that has conditioning elements in it. All products for eliminating frizz might not work on all hair types. Different hair textures need different products, for example the coarser the hair the stronger defrizzing agent the product should have. Again, log on to to fill out your unique hair profile to find out what products are best suited for your hair type."

For more info on frizz control, log onto Stock up on these frizz-fighting products from Profound Beauty and you'll be set for summer.

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