Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Tuesday, November 10, 2009

smooth operator

I'm always looking for a new lipstick formula. Something that feels good on my lips and looks natural too. Shu Uemura's rouge unlimited supreme shine lipsticks ($23) do both. I tried 943, a natural looking beigy shade. The color is subtle so I don't feel too made up. There is a hint of shimmer so it looks a little glam. And a sheerness to it so my natural lips show through. The formula is ultra-moisturizing, thanks to ceramide, which protects and cares for the lips. It feels comfortable which makes me want to swipe some on whether I'm going to the grocery store or out at night. And I love the comprehensive color range--from fiery reds, berry reds and icy pinks to flat oranges, warm browns and necessary neutrals. The best part: They last for eight hours so you rarely have to reapply. Choose your hue at

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