Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Sunday, November 8, 2009

matte-r of fact

I recently wrote about some new shades of matte nail polish--and now I have even more matte news. You don't have to switch from your favorite hue to try this new trend. It's the most simple beauty treatment you'll ever attempt. Just apply polish as usual and brush Essie's Clearly Matte right over it! In seconds, you'll have a completely new look. I tried it over my just-beginning-to-chip manicure (well, I didn't want to risk it on a fresh one!) and was amazed at the results. No longer shiny, my nails looked like the top layer had been stripped away (actually, that's probably how it works!). I can't say I approved at first--it just looked dull to me. After a few minutes of staring at my fingers (I haven't looked so long since I got engaged!), it started to grow on me. I can assure you, I won't be using it often. But it's a nice change every now and then, especially for all the dark polishes that are popular for winter. Essie's matte look is being promoted as part a new partnership between Essie and Rock & Republic. To complement your newly made-over nails, they're offering innovative new All About Matte jeans and Top Matte tees. Go to Rock & Republic retail locations or to shop.

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