Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Saturday, March 7, 2009

do the wave

Leave it to Sally Hershberger, queen of runway-ready hair and stylist to some of the most notable manes in Hollywood (think Renee Zellweger, Julia Roberts and Meg Ryan, among others), to come up with an innovative product line designed to let your hair do what it does best--shine! I grew up having my sisters lust over my naturally straight hair while they continuously tried to will away their waves. Later in life, when I developed waves of my own, I found myself with less time to style. I definitely needed a boost. To enhance my often wimpy waves, I tried the Wavy Hair Shampoo ($9.50; designed to moisturize, texturize and create voluptuous curves), the Wavy Hair Conditioner ($9.50; with African Baobab Tree extract to detangle and moisturize hair, plus quaternized honey to hydrate, enhance waves and control frizz), and the Wave Spray ($12.50; to boost body and dimension of waves). When my hair dried, my waves were definitely defined and cascaded past my shoulders in a casual, frizz-free style. Also worth a shot: Sally's secret weapon--otherwise known as Shagg Spray ($12.50)--apply it to dry hair to create a soft, sexy, super-tousled look. But while my newly rippled look definitely turned a few heads, I have to admit what first attracted me to the bottles was the simple Sally Hershberger handwritten font. It made the package look fresh and clean--just like my hairstyle! Get info or purchase products at any of the three Sally Hershberger salons (in downtown NYC, uptown NYC and LA), at Walgreen's nationwide or at

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