Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Tuesday, March 3, 2009

boost your roots

Growing up, my hair was always flat. Whether I set it in curlers, tried to work my magic with a blow-dryer or attempted to style it with a curling iron, it would usually return to its inevitably flat state soon after. So since then I've always searched for ways to give my hair natural-looking volume. That's why I decided to try TRESemme's new 24 Hour Body line, designed to help create voluminous style that lasts all day. The collection consists of Healthy Shampoo and Conditioner, Foaming Mousse, Sculpting Spray Gel, Root Boosting Spray, Finishing Spray and Weightless Creme (suggested retail price: $4.49 each). To start at the root of the problem, I opted for the Root Boosting Spray, formulated with TRESemme's exclusive Volume Control Complex. This blend of polymers blocks humidity and allows hair to hold its style and volume all day long. After shampooing and conditioning as usual, I spritzed it directly on my roots and blow-dried it to style. (TIP: For best results, blow-dry hair with a vent brush, lifting at the roots for maximum lift). My hair was fuller and more voluminous at the scalp, which is usually the flattest part. I completed the look with the Finishing Spray to set the volume and leave hair sleek and shiny. In addition to a superb, professional formula and a just-stepped-out-of-the-salon scent, the 24 Hour Body line has brilliantly designed packaging. Most products are applied via an actuator, instead of a basic pump or spray, to ensure product placement directly where you want it--in this case, at the roots. Plus, the sleek, plastic bottles are actually shaped like a body so you can grasp the middle (or "waist area") easily and maintain your grip as you style. Go to for expert advice and styling tips, or head to a local retailer near you to make your purchase.

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