Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.


Tuesday, February 10, 2009

VDay: give beauty (him)


Judging from my own personal experience, most men are hard to shop for. But give them something they could really use but won't go out and buy themselves--and you just may score points this Valentine's Day. Leave it to Lush, the fresh handmade cosmetics company, to come up with a solution. The company's Shave the Planet Gift set ($29.95) features three essentials he can use to look and feel his best. Sold in a special gift box that's wrapped up in a comic strip, it's designed for the superhero you know and love. Inside, he'll find Shave the Planet Shaving Cream (designed for super-smooth shaves), Cosmetic Lad Moisturizer (to soothe sensitive faces), Bamboo Soap (to tone and leave skin smelling like the rainforest) and a Business Time Massage Bar (for all the relaxation he needs). The trick now is getting him to use all of these little luxuries! At least I know the shaving cream won't go to waste! For more info or to make a purchase, click on www.lushusa.com.

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