Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Sunday, February 8, 2009

just breathe

I've always been up for trying out new eyeliners, lip glosses and skincare products but foundations are another story. I guess there's just something about covering my pores with makeup that always made me a bit uneasy--until I discovered Barry Knapp, developer of the new Oxygenating Breathable Foundation. His passion? Studying the science of oxegeniology and its ability to heal and affect each individual genetically. After working with plastic surgeons on products that would provide coverage and help heal, minimize and eliminate procedural scars, Knapp created the air-permeable foundation. The secret ingredient: Ceravitae Complex, a patent-pending formula proven to increase oxygen uptake, stimulate skin cell production and speed the healing process. And the fact that it's water-resistant for up to 90 minutes, contains SPF 25 and comes in seven blendable, color-corrective shades makes it just as appealing to those of us who haven't undergone procedures as well. Definitely worth a try, right? I smooth some on and watch it effortlessly disappear into my skin. As the official makeup director of the 2009 Sundance Film Festival, Knapp recommends three ways to use it. "Apply it with your fingers to get into all the little grooves, use a sponge if you want to detail it out or try a washable, acrylic brush." He suggests applying in downward strokes, keeping in the direction of hair growth, and insists on continuing past the jawline, covering the face and neck. The best part: It won't come off until you take it off! For more info, check out

1 comment:

  1. Best foundation I've ever used in my life!!!!! I think every person that uses foundation needs Oxygenetix. I guarantee you will never use another foundation again.