Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Monday, January 26, 2009

brows that wow

Personally, I've always relied on my local salon to get my brows into shape, but I decided it was time to look into some do-it-yourself options. So I asked New York City-based brow expert Ramy Gafni about the secrets to getting brows that wow... "Start with a precisely balanced, angled tweezer with a rounded tip," says Gafni. "It will grab the tiniest hairs without breaking them and will be gentle on the delicate skin around the eyes." Try the Ramy Tweezer by Tweezerman ( Then start shaping. "The biggest mistakes women make are tweezing their brows too thin or putting the arch in the wrong place," says Gafni, who suggests having brows shaped professionally and following the line for as long as you can. Next, invest in a curved safety scissors to trim excess length and a small double-ended brush to set hairs in place and apply brow filler. Brush on Eye LIFT Brows ($38) before applying moisturizer or makeup for instant firming and a brow 'lift.' Fill in your brows with Miracle Brow ($24) or the Perfect Brow Wand. "To use Miracle Brow, dip the angled end of the brush into each shade and apply where needed. Then use the blending brush to remove excess. The Perfect Brow wand is a double-ended pen--brush on the neutral brow filler that works on every hair color, then blend in the universally flattering highlighter along the underside of your brows using your finger to emphasize your arch and give brows a visual lift." Want more info? Check out the complete line of Ramy Beauty Therapy products at

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