Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Thursday, October 27, 2011

it's a wrap

Scarves saturated the runway this fall, from Custo Barcelona's thick necklace styles to Missoni's mohair versions to Tommy Hilfiger's sportswear-inspired capes. Some other coverups that makes a style statement--and a worthy investment--this season: Fine quality scarves, wraps and shawls from ShawLux.

Made from the highest grades of cashmere, silk and wool, ShawLux represents a fusion of traditional luxury fabric, embroideries and craftsmanship from a diverse group of artists hailing from India and Kashmir.

Designer Annu Gyani founded the company by outsourcing the embellishments on her scarves to local artists for whom this work is their livelihood. The Artists practice a specialized weaving technique and embroidery form that is based on ancestral skills that are passed on from generation to generation.

In addition to the existing textiles and designs this fall marks the debut of the Digital Print arm of ShawLux; incorporating iconic landmarks, scenes from history and abstract imagery that will catch the eye of any passerby and have you looking fashionably chic.

Now you can even contribute to the race to cure breast cancer by purchasing one of these beautiful designs. ShawLux donates 30% of the purchases of its Kiss Me Lips scarf to the American Cancer Society--now that's a very good reason to go shopping.

ShawLux has already found a loyal following selling in top boutiques and department stores across the country and internationally including; Nordstrom stores nationwide, specialty boutiques across the USA, Canada, Switzerland, Japan and Germany. Prices range from $50 - $250 for the embellished scarves and capes and $125-$150.00 for the Debut Collection of Digital Prints.

Go to for more info.

No comments:

Post a Comment