Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Monday, October 3, 2011

fashion week: Maybelline's fashion week retreat

One of the best things about fashion week is trying out all the great makeup out there and, better yet, having it personally applied. This way, you get all the latest and greatest application tips. At the Maybelline's Fashion Week Retreat at Robert Verdi's Luxe Lounge, my personal makeup artist gave me a choice of different looks that either played up porcelain skin, dramatic eyes and other features. Her makeup picks for me included: Fit Me! Foundation, Blush and Pressed Powder in Medium, great LAsh Mascara in Clear, Lasting Drama Gel Liner in Blackest Black and Color Sensation Lipcolor in Born With It. Armed with a customized face chart that I could follow at home and tons of great new products, I headed to my next fashion week event.

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