Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Saturday, September 10, 2011

fashion week: men in makeup

We women don't always have it easy: think childbirth, monthly pms, bad hair days. But one thing we can be grateful for is the right to wear makeup to improve and enhance our looks. I always thought it unfair that, for the most part, it isn't acceptable for men to partake in these makeup touch-ups to help boost their self confidence. Except maybe for big-time rock stars or your local hairdresser, you never see a man with a makeup brush in hand.

According to Lindsay Ebbin, National Makeup Director for Red Door Spas, times are changing. He gave the models at the Nicholas K show a classic GQ look.

"It's a great natural base for all skin types," says Ebbin. "My goal is to clean up the look, moisturize the skin and accent the eyes."

He says many men who work at computers all day long need eye cream and are looking to use concealers so they don't look tired all the time. He used a light moisturizer to hydrate skin, a natural, lightweight base to even out their skin tone, and a touch of concealer under their eyes to revive them.

Says Ebbin, "They want healthy looking skin so they can embrace their inner self."

While I'm no more ready to share my makeup brushes with my husband than he is ready to borrow them, I hope those guys who dare to try it reap the benefits.

For more info on this look, go to or

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