Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Tuesday, April 12, 2011

go for the glo

Making the transition from winter to spring makeup can be daunting. You don't want to lighten up right away--you need to erase the dull, dreary look of the colder season before exposing yourself. GloMinerals has the answers with some pretty cool new products.

For your face: GloFinishing Powder absorbs excess oil in your skin. The coverage is long lasting making it the perfect product to carry around if touch ups are needed. The minerals applied to the powder leave your skin smooth and silky rather than giving you a matted, course texture. I love the texture and the way the product easily absorbs into my skin.

For skin discolorations: The Camouflage Kit allows you to hide the blemishes, scars and redness. The quad is created with four key colors that camouflage unflattering color tones on the face. Yellow conceals mild redness, dark spots and bruises, mint conceals redness and lavender can be used on dark circles around the eyes. Neutral targets minor acne, under-eye circles and general imperfections. The yellow and neutral shades worked wonders on my under-eye circles (a miracle in fact!) and the mint hid a blemish I'd been trying to cover for the past week with no luck.

For your skin: Illuminating Tint a sheer, light-reflecting formula that visually smooths the appearance of fine lines and illuminates skin tones creating a healthy, luminous glow. Who doesn't need this product? It smooths evenly over skin and erases signs of years past. And the glow? I guess that's where the brand gets its name from...

For your lips: GloGloss in Nude is the perfect finishing touch to complete the barely there look that ruled the runways for spring. Less is always more and by using this particular shade your lips will pop without the use of bold tones. The must-have accessory for a day in the urban jungle or an afternoon at the beach.

Go to for more info.

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