Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Wednesday, January 5, 2011

eye do!

No time to stop whatever you're doing and chill out with slices of cucumber on your eyes, hoping to feel revived? Skyn Iceland has found a way to firm, tone and de-puff delicate under-eye skin within ten minutes. The best part: You can keep texting, tweeting or cooking dinner while they work.

The Hydro Cool Firming Eye Gels with Biosphere Complex ($45 for six pairs) are simple to use. Just peel off the half-moon shaped stickers and stick the pads on stressed out under-eye areas. After just 10 minutes, peel off and throw them away.

First of all, the cooling action really cools, so they feel great on your stressed-out skin. Secondly, they work on reducing the appearance of fine lines and wrinkles, puffiness, and premature aging. Who doesn't want that?

My only qualm is, why don't they come in a box of 100? Go to for more info.

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