Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Wednesday, January 20, 2010

hair that gets noticed

True story: I was waiting on line at the bank and a woman walked up behind me and said: "Wow! You have beautiful hair!" The day before, I had washed my hair with two new hair products, Redken Body Full Shampoo and Light Conditioner, proving that they do offer volume that lasts for 24 hours. The clear hair shampoo provides cotton (softens and detangles), wheat extract (adds texture, volume and body) and soy protein (reinforces hair to prevent breakage) for a fuller, voluminous look. It gives you a rich lather and leaves your hair smelling clean and fresh. The creamy conditioner is an ultra-lightweight detangler which contains soy protein to give hair bodifying strength. Plus, it's safe for your hair color and leaves hair with a natural-looking shine. See for yourself at or a local beauty supply store.

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