Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Tuesday, September 7, 2010

Fashion's Night Out: Get the Benefit

If anyone knows how to steal the spotlight, it's Benefit. Join Benefit for NYC’s most exclusive backstage beauty event… Fashion’s Night Out at Sephora Times Square. Benefit co-founders Jean & Jane Ford will be ruling the makeup catwalk and unveiling tips and tricks to turn your look from everyday to the runway, along with prizes, music and much more. Get complimentary runway makeup lessons, a free backstage beauty tote, beauty raffle prizes and deluxe beauty samples. Reserve your spot now by calling 212.944.6789. Go to for a list of exciting events and more info.

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