Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Wednesday, July 14, 2010

look like the balm

Need a touch of color but can't get to the beach? Smooth on Balm Shelter Tinted Moisturizer with SPF 18 ($25). It improves tone and texture so your skin looks smooth. Plus, it's tinted for an added dose of color and has spf 18 to protect you from the sun's harmful rays. I wore it yesterday and it really helped minimize fine lines--you know, the ones you really want to hide! As far as the tint goes, the challenge is in finding a shade to match your skin tone. It comes in light, lightweight and medium. I tried light/medium which seemed at little too light at first but blended in perfectly. A definite must-have for your summer makeup bag. See more at

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