Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Friday, June 4, 2010

expert advice: bath basics, from Patricia Pol of Weleda

Too warm? Too sudsy? Too slippery? Giving infants a bath may sounds easy but it can get pretty tricky at times. Weleda holistic skin care expert Patricia Pol, a certified doula and an infant massage practitioner, offers her tips for a safe, peaceful bath for your baby.

Once your baby’s umbilical cord falls away, he or she is ready for a bath in your brand new baby bath tub. You can have all the baby bath toys and baby bath accessories you like, but if the temperature's not right, it won't be fun for your little one. The right water temperature is key. Use only a little water at about 98 degrees, the temperature that closely matches that of a baby’s body and the secure environment of the womb. Since baby’s skin is sensitive, use a soft, organic cotton or flannel cloth in lieu of a rough washcloth. Add a few drops of Weleda Calendula Cream Bath ($17) to gently sponge bathe your little one and add a layer of protection to the skin.After bathing your baby, dry the skin well and use Weleda Calendula Baby Cream to prevent irritation in the skin’s sensitive folds. Both the Weleda Baby Cream and Weleda Calendula Oil (often easier to rub in than lotion), provide an extra layer of warmth and protection while keeping your baby’s skin moisturized and protected from environmental factors. Although keeping an infant’s skin clean is important, bathing a baby every two or three days issufficient, since daily bathing can destroy the skin’s natural pH level. Just wash your infant’s hands and face daily with plain, clean water. Stick to products made with 100% natural, plant-based ingredients and avoid mineral oils, which disturb your baby’s natural skin function. For more great info on making your kid's bath a great experience and to view other great Weleda products (like my favorite Calendula Diaper Care cream), visit

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