Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Thursday, May 27, 2010

national sun protection day: protect your skin from the sun with Anthelios

Today, Thursday, May 27th is National Sunscreen Protection Day. Why all the hype about lotioning up? Here are the facts:
~1 in 5 Americans will get skin cancer.
~Skin cancer is the #1 cancer, topping breast, prostate and lung. 90% of early Melanoma can be cured, if caught early.
~Over 2 million cases of skin cancer are diagnosed every year, worldwide. This figure is set to double between 2000-2015.
Feel like you're just sitting idly by doing nothing for the cause? To show your support, purchase the Limited Edition SOS SaveOurSkin Orange Ribbon Pin ($5) from La Roche-Posay and proceeds from each sale will help support the Women’s Dermatologic Society and SOS mission. Check out and Share Your Story. You’ll help spread awareness and La Roche-Posay will help you protect your skin with an SOS gift certificate redeemable toward the purchase of any Anthelios product. My favorite: Anthelios 40 Sunscreen Cream, complete with Parsol 1789, Mexoryl SX and both UVA and UVB protection. The best part: It doesn't contain Vitamin A, often used as an antioxidant in sunscreens, which has recently been reported to increase the spread of melanoma. Other great Anthelios products to try: Anthelios SX Daily Moisturizer ($29.95), Anthelios 45 Ultra Light Sunscreen Fluid for Body ($34.00) and Anthelios 60 Ultra Light Sunscreen Fluid for Face ($27.90). Go to to purchase your orange ribbon now.

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