Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Tuesday, February 9, 2010

expert advice: get this sexy Vday look, from makeup artist Angela Civale for Tarte

This Valentine's Day, it's OK--be a Tarte! Just don't look like one. Makeup Artist Angela Civale makes it easy with these great products from Tarte Cosmetics. On eyes: Go for the sexy, smoky look: Try Eye Couture Day-to-Night Palette ($44). On lashes: Try multiplEYE™ Natural Lash Enhancing Primer ($22) and Mascara ($24). On cheeks: Don't bother with blush. Get a natural flush with Natural Cheek Stain in True Love ($30). On lips: For a romantic pout, Apply Double-Ended Lipgloss, in shades that honor the most famous couples in history: Fred & Ginger, Tarzan & Jane, Odysseus & Penelope ($10 now until Valentine's Day; regular retail price $19). On lips: Get a pout that stays put with new Natural Gel Lip Stains ($24). The mint-infused formula is available in Lust, Enchanted, Amused & Charmed. All products are available at, except for the Lip Stains which are available at Sephora and

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