Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Tuesday, January 5, 2010

winter skin relief: mayday, mayday!

The weather outside is frightful. Well, here in NYC, anyway. Whipping winds and frigid temps have left my face feeling dry and chapped. Even my usual soothing moisturizers don't seem to take effect. Thank goodness for Ren's Mayday Mayday Rescue Balm, designed to soothe dry, chapped irritated skin. It feels like a shield against the cold--as is definitely the must-have accessory I can't leave home without this month. After just one application, my skin felt softer, smoother, more moisturized and ready to brave the elements. There are all kind of great ingredients inside: Ceramide, phospholipids and essential fatty acids to help repair skin and restore softness, elasticity and comfort, lactic acid to reduce peeling and chapped skin, and chamomile and pink violet help to calm redness and soothe minor irritation (and give it a pretty scent!). It's especially great for dry skin on lips, hands, knees, elbows and any spot that needs a little extra attention. My only regret is that it comes in a small tube (1.7 fl. oz.)--I will need more in no time! Go to to order.

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