Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Tuesday, December 22, 2009

holiday gift guide: give goldfaden

This time of the year can take its toll. One morning I woke up at the crack of dawn (thanks to my two-year-old daughter) and was out late for a holiday party that night. By the time I got home, my skin felt the effects. I broke open my Goldfaden Red Tea Anti-Aging Starter Kit in search of healthier, younger looking skin. First, I exfoliated with a dab of the daily scrub. The pure ruby crystals felt a bit rough on my skin, but they were working to get rid of dead cells and renew my outer layer so the rest of the products could work more effectively. The daily cleanser, designed to clean skin thoroughly, felt a little soapy and I didn't love the scent. My favorite part of the routine was the Pure Power antioxidant complex, a gentle serum that creates a protective antioxidant barrier on the skin. It made my skin feel super soft. Ideal for layering under moisturizer, I followed up with the 3-in-1 Daily Moisturizer designed to hydrate, prevent and repair skin. The perfect finale as it left my skin feeling smooth and refreshed. I definitely recommend these products (if you have sensitive skin, you may want to use the scrub every few days to be safe). It's not too late to buy some last-minute holiday gifts so pick up a couple of kits at

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