Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.


Tuesday, October 20, 2009

beauty for a cure: tarte


As if there isn't enough incentive to buy Tarte products any time of the year... This month, Tarte Cosmetics will offer 20% of proceeds from it's Think Pink natural collection to the Young Survival Coalition in support of women under 40 living with breast cancer. Products include the Double Dose Berry Boost & Gloss ($21), Natural Cheek Stain ($30), Lock & Roll Creaseless Cream & Powder Shadow Duo ($17), multiplEYE Natural Lash Enhancer ($65) and an adorable Pink Glo Dutch Clutch ($22). Go to www.tartecosmetics.com and take advantage of this exclusive offer while you can.

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