Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Thursday, September 3, 2009

keep your cool

I've been so busy lathrering up my son with the Anthony for Little Men Foaming Hair and Body Wash that I forgot about the company's mini bottle of The Cool Fix ($25) I had stashed away in my weekend bag. Just in time for Labor Day--the last official day to wear my swimsuit! As the debut product in a new brand called Shaveworks from Anthony Logistics, this all-in-one gel lotion soothes ingrown hairs, razor burn, irritation, redness and everyday common hair removal concerns. The Cool Fix prommises instant gratification. Yeah, right, I thought. But when I needed it most, I dabbed some on some razor burn and was quickly relieved. The best part: A percentage of all sales will be donated to the Leukemia & Lymphoma Society. The second best part: The palm-sized bottle fits inconspicuously inside your beach bag for easy access. Available at Sephora stores nationwide and

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