Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Thursday, September 17, 2009

flat out

During one of my many single summers in the Hamptons, I was invited to a very exclusive house party by a friend who had a share in the house. She told me to come by early so we could finish primping together. Being my low-maintenance self, I managed to touch up my eyeliner, mascara, bronzer and lip gloss in about five minutes, then spent the next half hour watching her straighten her hair. Too bad the Paul Mitchell Express Ion Smooth 1.25 had not yet been invented. The first claim on the package is that it reduces smoothing time--and it's true! I did my whole head of mid-back length hair in about five minutes flat. The Express Ion Complex blend of silicone and ceramic restores moisture and seals the cuticle without causing damage. It's easy to use: Just plug it in, turn it on and choose from four different temperatures, then run it through each section of your hair. Not only did my hair look straight but it felt soft, smooth, silky and static-free. The best part: For September and October 2009 only, it is available in a limited edition, ultra-lightweight pink version to benefit Fran Drescher's Cancer Schmancer foundation (a portion of the proceeds will go to the charity and help promote early detection of all cancers). Ready to iron things out? Take this advice from Angus Mitchell, artistic director of education and co-owner of John Paul Mitchell Systems: “A major fall trend will be sleek, straight hair with a thick fringe (as seen on Katy Perry). A must-have product is new Paul Mitchell Hot Off The Press – a thermal protectant spray that’s great before flat ironing hair and achieving this look.” Pick up an Express Ion Smooth at your local Paul Mitchell salon.

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